This year I'm participating for the first-time-ever as a seller next week on Small Business Saturday. If you haven't heard of it, this is the holiday squeezed in between Black Friday and Cyber Monday. It's a time for you, the Almighty Consumer, to support me, the tiny, hobby-like wannabe entrepreneur.
In a world of cut-throat capitalism, why would I put a plug in for small business? If you can't make it, get out of the market, right?
But if you've ever played (and lost) the game Monopoly, you might understand why putting all the power (i.e. money) in a few huge companies is a rather short-sighted pleasure. So here's how and why I hope you shop small this post-Thanksgiving season.